Post Tagged with: "News"

Youtube app on phone

YouTube sees news content viewership increase by 75%

With the world battling the coronavirus pandemic, YouTube has revealed that viewership of news content on the site has skyrocketed by 75% in recent weeks. Speaking to Bloomberg Television, the Google-owned video site’s chief product officer Neal Mohan said that viewers are “trying to consume as much information around this […]

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BBC News

Ofcom study finds BBC most trusted source of news on Coronavirus

Almost half of UK online adults came across false or misleading information about coronavirus (Covid-19) in the last week, Ofcom has found. Ofcom is conducting weekly research to help understand how people are receiving and acting on information during the current pandemic. Our first results from week one of the ‘lockdown’ show […]

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artwork of media outlets

Changing consumption patterns during COVID19 studied by McKinsey and Co

McKinsey and Company has been tracking consumer sentiment around the world since the beginning of the COVID19 pandemic, exploring the economic effects of the virus, as well as consumption patterns and media consumption. As you would expect, the research has found that consumers in most countries are delaying purchases, except for basics, […]

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newspapers on laptop

Covid-19: publishers ask advertisers to ‘back, don’t block’

UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’. Newsbrands are expected to lose £50 million in advertising revenue over the next three months, as numerous ads are prevented from appearing alongside […]

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